Parsons x WWD Fashion Business Essentials Program
Achieved scholarship to attend Parsons x WWD Fashion Business Essentials Program in October 2021.
01
Customer Relationships box
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Are we hoping for a long term relationship, or a short term relationship?
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Does each customer need to speak to a person, or use technology?
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If so, does it need to be a particular person, or the same one each time they come back?
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Will we need to work harder to acquire our customers or to retain our customers?
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Does one tend to happen more naturally than the other?
02
Business Model Canvas
Step 1: Naming the purpose of the business
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Without a clear purpose, how will we know if a model is good or not?
​Step 2: Customers and Value Propositions​
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Your business is centered around your customers. They’re looking for solutions to their current problems, and like finding ways to make their lives easier.
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03
Customer Segments box
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Group our customers into clusters, their
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Common characteristics small business owners, students, parents, etc.
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Write helpful descriptors of each customer segment.
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Demographics like age, race, gender, height, income or postcode.
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Psychographics like their political views, altruism, biases or preferences.
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04
Value Propositions box
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We describe what the customer is really looking for. This isn’t about what we sell them, but rather why it matters
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These might be Gain Creators like increased social status, wellness, professional credibility or indulging our guilty pleasures. These might be Pain Relievers like fear of exclusion, social shame, regaining wasted time, or reduced anxiety.
